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Archive for April, 2011

Krispy Kreme – A Case Study For What Not To Do

Wednesday, April 20th, 2011

I love Krispy Kreme. It’s nice to watch the doughnuts coming out of the machine. It’s so good to taste Krispy Kreme doughnuts. I thought about buying Krispy Kreme franchise many years ago. I gave up on that idea because the initial investment was beyond my reach. Few years later, in 2004, the company went down because of mismanagement.

Mismanagement — this is the essence of what went wrong in Krispy Kreme. Greed played a big role. Fraud is another. CFO.com has detailed article on what went wrong with Krispy Kreme. If you are thinking about running some franchise or if you are a MBA student, check out the article here. It’s very informative and educational.

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